Gramicci’s New London Shop

Good news for fans of tough leg-wear and functional outdoor gear… Gramicci have opened their first shop. Located in the the Seven Dials area of London’s Covent Garden, this place is stacked with everything from their classic G-Pants to hard-to-find collaboration pieces.

And as well as all the hardy gear you’d expect, the shop itself is pretty spectacular—with custom fittings designed to echo the brand’s outdoor credentials and rock climbing roots. Those curtains made from well-worn G-Pants constructed by London up-cycling maestros Greater Goods are pretty impressive.

Find out a bit more here.