The outdoor outfitters dive into denim
Gramicci’s Japanese Denim collection is out now. It consists of two pieces: a Trucker Jacket and 5-Pocket Pants. Both are made from 12oz slubby cotton denim woven in the Kojima-Kurashiki area of Okayama, Japan’s denim capital since the Edo period.
Available in a choice of indigo and true black, like all good denim, they get better with every wash.
As Gramicci’s digital advertising partner for Europe, we’re helping these get out into the world with a digital advertising strategy across paid social and Google.
Creative: Steep Learning Group
