Teva: For Playground Earth

Born from a need for functional sandals, Teva has since firmly cemented itself in the fashion sphere, going from niche 80s river sandal to festival footwear of choice by the 10s.

Teva’s new campaign “For Playground Earth” is advocating for us all to find childlike joy. The kind that really can’t be found indoors. Inspired by this ‘rally cry’, we’re reaching for our sandals (and socks).

We’ve set up our data-driven digital marketing strategy across Meta, Pinterest and TikTok for this SS25 brand campaign. The Playground Earth ads will be running for the summer and the shoulder seasons, weighting the yearly budget on the most active months for Teva’s customers. If you’re looking for some two-strapped throw-ons, you know where to look.

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