Patagonia’s Shitthropocene Campaign

Patagonia’s new film The Shitthropocene explores why we’re all so addicted to cheap, for want of a better word, shit. If you want to know why the impulse toward “more” could destroy us all, watch their film now.

The new film comes as part of Patagonia’s Quality campaign, a brand piece on how they design clothes that last for years, not seasons.

More at @patagoniaeurope…

Watch “A Salmon Nation”, Patagonia’s film on open net wild farming.

Watch “Range Rider”, their conservation documentary.