Universal Works’ Bomber Jackets

Running email lead gen ads for the limited edition jackets

Universal Works’ 15th Anniversary Bomber Jackets landed earlier this summer. For the team, it was a bit of a full circle moment. Their very first collection was made out of repurposed fabrics and this one is too, also featuring individually numbered labels.⁠

To mark a parallel with their 15th anniversary, they produced just 15 of the jackets in each colourway. Each comes with an individually numbered label, so customers knew that their jacket was one of a kind.

We ran an email lead gen competition on Meta and TikTok. People who saw the ad would be the first to know about the drop, and be in with a chance to win the jacket.

Have a look at Universal Works’ “Hotel Deluxe” campaign.

Take a look at their “smart, but not too smart” suits.