Patagonia’s Shitthropocene Campaign
The planet-first brand on the origins of our lack of impulse control to how our central nervous systems have been hacked in the name of capitalism
Patagonia’s new film The Shitthropocene explores why we’re all so addicted to cheap, for want of a better word, shit. If you want to know why the impulse toward “more” could destroy us all, watch their film now.
The new film comes as part of Patagonia’s Quality campaign, a brand piece on how they design clothes that last for years, not seasons.
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Watch “A Salmon Nation”, Patagonia’s film on open net wild farming.
