Patagonia’s Meaningless Pursuit of Snow

Words: Sam Waller

Tags: Nativve News

Date: December 14, 2023

Patagonia's Meaningless Pursuit of Snow campaign

Patagonia's new documentary highlighting the appeal of backcountry snow

For Patagonia’s latest film, The Meaningless Pursuit of Snow, the outdoor brand spoke to five characters all of whom grew up backcountry touring. They all know it’s meaningless, but that doesn’t really matter.

Watch the film above.