The New Fish—the new book from Patagonia

The New Fish is the new book from Patagonia. Proving once again that the California brand is a whole lot more than just an outdoor clothing company, the book is the result of a five years investigation into the reality of salmon farming.

Over the book’s 368 pages investigative journalists Simen Sætre and Kjetil Østli look at the consequences of farmed salmon and the effects of ruthless aquaculture on the ocean and beyond.

Find out more here.

Read about how we worked with Patagonia on their Artifishal campaign here.