Patagonia Open Stockholm Store

The team at Patagonia have just launched their flagship Scandinavian outpost in Stockholm, Sweden.

Situated on the capital’s Kungsgatan 1 street, the store will be suitably stocked with Patagonia’s well-made, ethical outdoor garb and will be the only official stockist of the brand’s excellent selection of fly-fishing gear in the Nordics.

As well as a launch party later this year, on May 4th they’re hosting a showing of new Patagonia film Home Rivers Recycled, a documentary about fly fishing in Northern Sweden which features fly fishing fan and TV presenter Emilie Björkman.

If you’re based over that way, make sure you’re following @patagoniastockholm to keep up-to-date with the latest news and events.