Patagonia Open Stockholm Store

The ethical outdoor brand choose Sweden’s capital as location for first store in Scandinavia

The team at Patagonia have just launched their flagship Scandinavian outpost in Stockholm, Sweden.

Situated on the capital’s Kungsgatan 1 street, the store will be suitably stocked with Patagonia’s well-made, ethical outdoor garb and will be the only official stockist of the brand’s excellent selection of fly-fishing gear in the Nordics.

As well as a launch party later this year, on May 4th they’re hosting a showing of new Patagonia film Home Rivers Recycled, a documentary about fly fishing in Northern Sweden which features fly fishing fan and TV presenter Emilie Björkman.

If you’re based over that way, make sure you’re following @patagoniastockholm to keep up-to-date with the latest news and events.