The week long event brought together the brand's European team with key agency partners, including nativve
The Patagonia all-agency summit brought us together with the Amsterdam-based Patagonia team and the other EMEA agencies they work with.
Over the course of the week, we previewed the coming season, learned how each agency plans to support each campaign, and fine-tuned our ways of working with the Patagonia team. It was held at Zwier, a popular lakeside retreat in the Netherlands, whose relaxed setting made for a positive and collaborative backdrop to the week’s meetings.
