The week long event brought together the brand's European team with key agency partners, including nativve
The new season takes its cues from jazz: familiar foundations, reworked into something new.
Universal Works have always had a clear point of view on what they make and why. AW26 articulates it through jazz: a genre built on tradition and reinterpretation, where the best musicians take something established and make it their own without losing sight of where it came from. It’s a fitting reference for a brand that returns to the same considered references season after season, finding something new in them each time.
The collection follows that logic: familiar silhouettes and materials, reworked with enough confidence to feel contemporary without feeling like a departure. We handle the digital marketing for Universal Works, and it’s a straightforward brief when the creative thinking is this considered.
Take a look below and shop the whole collection on Universal Works’ website here.
