An Urban/Outdoor-lifestyle Creative Shoot for Stanley

Over a day’s shooting, we hit the streets of Sheffield and a Peak District reservoir to deliver quality creative for Stanley’s organic and paid social

For AW20 and SS21, Stanley wanted to maintain a strong outdoor-lifestyle feel in their creative but introduce lifestyle shots that featured Stanley products in use in urban environments. 

Over this day shooting in September 2020, we covered locations in Sheffield and the Ladybower Reservoir in the Peak District. Working with five models, we produced a batch of quality creative that naturally placed Stanley products alongside other aspirational outdoor-lifestyle brands in a selection of fitting urban and outdoor settings.

The creative was used as part of paid social and organic social media activity.