Papsura: Peak of Evil

A Patagonia film in the world’s greatest mountains

Patagonia have released their latest film. Papsura: Peak of Evil follows two snowboarders on the biggest line of their lives. Deep in the Indian Himalayas, a 21,100-foot peak called Papsura is split by a line so perfect and massive it pushed the skills of even the most renowned ski mountaineers. Patagonia’s latest film follows two snowboarders to the world’s greatest mountain range in pursuit of the biggest line of their lives.

This film is one of the latest campaigns we’ve set up for the European team at Patagonia, as part of our long-term marketing partnership with the brand. We’re supporting the team with our digital advertising expertise to promote their latest film across YouTube, Reddit and Snapchat.