Patagonia Europe Launches Action Works

The database will make it easier for aspiring activists to connect with the organisations taking on local causes

Patagonia has been actively and passionately helping grassroots organisations fight nature’s corner since the 80s. Funded by the 1% for the Planet initiative – to which Patagonia and other businesses (like us) donate 1% of their revenue – it’s helped organisations take on corporate Goliaths and governments and achieved some amazing wins over the years, even saving many of central Europe’s river ecosystems from damaging dam-building projects.

Despite all Patagonia’s hard work, though, things haven’t been going too well for the planet recently. In fact, things actually look like they might be getting worse. As Patagonia founder Yvon Chouinard puts it, “it’s enough to make you depressed.”

But if Yvon and the Patagonia team are good at anything, it’s taking on seemingly impossible challenges and coming up with a solution. Their answer to the worsening climate and environmental crisis was to make action and activism as easy as possible. Specifically, they wanted to help people find and connect to the local organisations that are fighting for environmental causes, so they built a platform that does just that: Patagonia Action Works.

Patagonia Action Works is an online database of events, petitions, causes, and volunteering opportunities from all over the world. Aspiring activists wanting to identify and help local causes can search the database and find opportunities near to them or the charities and organisations that need their donations.

Find out more in the video below or, if you’re ready to roll your sleeves up and save the planet, head to Patagonia Action Works now and find the organisations that need your help. 

We helped Patagonia Europe with a comprehensive and effective social media advertising strategy for the European launch of Patagonia Action Works. Find out more about our approach to social media marketing and how we can help you.