Gramicci x Greater Goods

Nothing into something

Another collaboration by Gramicci, this time with Greater Goods. The two brands have partnered to, in their words, turn nothing into something. They’ve taken that gear that’s no good anymore and reworked them into a new collection.

Just at home in urban spaces as outdoors, the range was sustainably crafted and raffled off to raise money for charity. The various items within the range tie in nicely together – relaxed but with unique finishing touches like the raw finished external seams, tonal embroidery and patchwork construction.

To mark the launch of the campaign, Gramicci also hosted a bit of shindig at their London store.

We supported the Gramicci team by setting up digital advertising campaigns for the collaboration on Meta (Facebook, Instagram and Messenger).

Take a look at their landing page for the collection here.

Read our Shopify case study with Gramicci.