User-Generated Content (UGC) Campaign

Inject authenticity and enthusiasm into your creative strategy

Including UGC assets amongst your creative mix is now an inescapable part of any effective social ad strategy. For higher-end brands, the challenge is producing creator-shot content that retains the authenticity of UGC without denting the products’ premium appeal. That’s where we come in.

Stanley UGC

One of the most in-demand brands in the world for a good chunk of the 2020s, UGC played a vital role in Stanley’s success.

As the brand’s primary European digital marketing partner, we managed much of the UGC-style content used across ads and organic social, developing a network of creators from all over Europe who delivered social-first video and stills aligned with product launches and campaigns.

Services Provided: Creator Management, Briefing, Roll Out, Social Media Management

Teva Europe UGC

Born on the Grand Canyon in the 80s and embraced by gorpcore in the 20s, Teva has taken the humble sandal and shown the world how it can be a beacon of fashion and utility.

Working with Teva Europe on a monthly UGC programme, we collaborate with the team to develop a brief, source creators and manage them through production. Featuring creative from some of Europe’s leading tastemaking creators, we run the platform-native videos and stills as social-first ads on Meta, TikTok and Pinterest across every stage of the funnel.

Services Provided: Creator Management, Briefing, Roll Out, Social Media Management

Eager UGC

Eager makes quality juice that doesn’t need refrigeration. First gaining traction as a wholesale supplier to many of the UK’s pubs and restaurants, we started working with the brand not long after it launched its direct-to-consumer business.

While managing their wider digital marketing strategy, we’ve been helping them develop a UGC strategy that targets families with teenage, juice-guzzling kids.

Services provided: Creative Concept, Art Direction, Video and Stills, Post Production, Editing and Roll Out.

Services Provided: Creator Management, Briefing, Roll Out, Social Media Management