Creative Strategy

Develop a strategy for consistently high-performing creative that aligns with your brand.

Your creative output is your business’ digital shop front. As AI-powered ad retrieval systems now dominate digital advertising, offering a broad selection of creative types and formats will make all the difference. Understanding current best practices, your competitors output, and your audience’s needs are all essential for putting out a winning combination of creative assets.

Creative Workshopping

In our creative workshopping sessions, we help brands dig into data, provide actionable insights into what’s working, and make suggestions for what will work better. 

We break down in plain language ad funnel theory and explain how existing creative falls into each part of that. 

We’ll pick apart competitor creative and work on setting out a creative framework, identifying what you need to be doing in-house and out of house. 

Services Provided: Creative Workshop

Patagonia Social Media Helpdesk

Patagonia’s stores are a hub for their local community. Rather than just showing the gear on offer, the store’s social activity needs to highlight local sportspeople and reflect the brand’s environmental commitment locally.

To help four of Patagonia’s key European stores maintain an effective social presence, we provide a social media helpdesk service. Over monthly calls and ongoing tech support, we work through KPI reports with the stores’ marketing point person and provide content feedback and strategy suggestions that will help them connect more deeply with their community.

Services provided: Organic Social Mentoring, Reporting