Bringing the Chocolate Gold Quencher to Europe
Creating launch assets for the colourway with a cult following
When the Chocolate Gold Quencher launched in the US last year, the brand set up a dedicated launch strategy in order to manage demand for the colourway. We knew that when it came to Europe, we’d see a similar frenzy take place.
The key objective of this production was to make the maintain and amplify the colourway’s desirability. After all, it was a hot commodity that customers had been eagerly anticipating. We chose deep visuals with a premium feel.
As part of our social media management retainer, we started creating hype for Chocolate Gold a week before its launch with a preview post. The launch post timed up with the homepage flip and the newsletter delivery too.
The positive sentiment on the preview post helped gain traction for in anticipation of the drop. Have a look at how the launch went:
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Have a look at our other Quencher launches.
Read our case study on launching a TikTok account for Stanley.
