Universal Works AW24
The Clothesmongers collection
Universal Works‘ latest autumn/winter collection has landed. Cleverly drawing a parallel between the marketplaces they were inspired by and the ones they’ll ultimately sell at, the lookbook was shot against a simple shopping list.
Over recent years, we’ve worked with the brand, acting as an extension of their marketing team. For the launch of this collection, we set up advertising campaigns across Facebook, Instagram, Google, Pinterest, Reddit, TikTok, and X.
Read on for a little flavour on their inspiration behind the collection…
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Our Autumn/Winter ’24 collection is heading to market, drawing inspiration from the early costermongers of London, traders who wore coloured neckerchiefs to denote their trade…
…Photographed against the backdrop of a simple shopping list, with the Kingsman bandana tying the styling together, we are reminded that whether you are selling or buying fruit and veg, contemporary clothing, or fresh ideas, being a “monger” is something to be proud of. In a world increasingly driven by careless consumerism, we believe that commerce works best when it benefits everyone involved—the seller and the buyer.
