The bona fide dirtbag outfitter goes back to its roots with a retro, catalogue-style shoot
For the launch of their FW26 collection, Gramicci have teamed up again with photographer Alex F Webb and the ‘all-terrain creative agency’ Steep Learning Group.
Digging into the brand’s roots, the shoot showcases the new season’s clobber by taking it out for a spin doing favoured dirtbag pursuits, including bungee jumping, mountain biking, slacklining, and wild camping.
Garnering coverage from the likes of High Snobiety, Sprezza, and Dirilievo, we’re proud to be helping this one get out into the world, supporting the release with digital ads and marketing support.
